WED2024 FASHION SHOW SURVEY EVALUATION TAKE AWAY

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- AGE: The majority of the respondents who are youths (25-35 age range) are more into fashion trends than young adult (17-24 age range) and the advanced ages (45-60 age range) which shows that fashion industry is a lucrative one for people to meet end needs.
- GENDER: Majority of the respondents are female, this indicates that females embrace the fashion world much more than their male counterpart.
- LOCATION: Kaduna has the overwhelming majority of respondents more than other locations (Abuja, Kano, Katsina) which have few respondents.
- CATEGORY OF BUSINESS: The fashion industry has the largest number among the forms filled for the survey than Agriculture value chain, Hospitality, Manufacturing, IT and Others in terms of Business.
- HAVE YOU PARTICIPATED IN WED EVENT BEFORE? The majority of the participants have not participated in WED event before so they lack awareness about the fashion show and also market accessibility issues because they lack the enlightenment needed to penetrate the market place.
- HAVE YOU EVER ATTENDED A FASHION CLOTHING SHOW? The majority of the participants have never attended a fashion clothing show due to the lack of awareness about the events and also the lack of opportunities to attend.
- HOW OFTEN DO YOU BUY NEW CLOTHES? Most People often buy new clothes based on the time of the month for changing season or weather conditions and also the presence of social media platforms that show cases latest fashion trends influencing people to buy clothes more frequently.
- WHAT CONSISTS YOUR PRIORITY? PLEASE CHOOSE ONE: People tend to choose clothing because they are fundamental necessity compared to shoes and accessories.
- WHICH ONE DESCRIBES YOU? People choose to wear new clothes for themselves and not to impress people for providing better comfort and fit making daily activities more enjoyable.
- DO YOU FOLLOW TRENDS? People sometimes follow trends having the desire for new experience and sensation to avoid feeling left out or missing something important.
- DO YOU GIVE IMPORTANCE TO FAMOUS BRAND NAME? People that do not give importance to famous brand names, have among other reasons the issue of affordability, as luxury brands can be expensive, and people may priorities affordability over prestige.
- DO YOU EVALUATE PEOPLE ACCORDING TO THEIR CLOTHING STYLE? The responses suggest that the people clothing style can influence evaluation but it not a consistent or absolute.
- IS IT OKAY FOR YOU TO WEAR THE SAME CLOTH WITH SOMEONE ELSE? Most people choose to wear the same cloth with someone else to create a bond and sense of unity.
- DO YOU BELIEVE CLOTHING AND PERSONALITY ARE RELATED TO EACH OTHER? The majority of people chose YES because it is a means of self-expression, conveying one's personality, interest or background.
WED 2024
2022-2024
August 2021
MSMEs Business Survey Presentation
By Reality Investment & Consulting Services
July-August 2016
